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Paul A. Rianda has been an attorney for over 10 years. He has been in private practice his entire career except for his employment for three years at E-Commerce Exchange, an ISO that provided merchant accounts along with websites, payment gateways and related good and services. At E-Commerce Exchange, Mr. Rianda served as Chief Operating Officer, General Counsel and Secretary. His duties included direct responsibility for supervising over 100 employees in all aspects of risk management, underwriting, business development, sales and customer service. Mr. Rianda also participated in marketing E-Commerce Exchange to over 100 different leading Internet and Fortune 500 companies, which led to an equity investment by Summit Partners venture capital firm. The company later was marketing for a second time and was sold to iPayment, Inc. (Nasdaq:IPMT) prior to that company’s initial public offering.
Mr. Rianda has continued to stay involved in the acquiring side of the credit card processing industry since he left E-Commerce Exchange. He routinely drafts and reviews agent agreements, negotiates portfolio purchases, advises clients on trends in the bankcard industry and stays abreast of issues relating to sale agents, Independent Sales Organizations, e-commerce and banks. In addition, he has acted as an arbitrator and expert witness on bankcard related cases. Mr. Rianda writes a monthly column for Transaction World in addition to his involvement in other aspects of the bankcard world.
Mr. Rianda also has a broad background in providing legal advice to business on their day-to-day legal needs including employment issues, entity formation, mergers and acquisitions, contract drafting and risk management. In addition, Mr. Rianda is an experienced litigator having spent over 10 years litigating business disputes. He has represented clients in numerous mediations, arbitrations and jury trials.
Education:
University of California, Irvine, 2000
MBA, Information Technology
University of California, Hastings College of the Law, 1994
Juris Doctor, Admitted to the California Bar
California State University, Long Beach, 1991
Bachelor of Science, cum laude, Accounting; Beta Gamma Sigma Honors Society
Published Works:
Seminars Presented:
Panel discussion regarding legal issues in the bank card industry with Tony Ogden and Adam Atlas at the National Association of Payment Professionals meeting as part of the Western States Acquirer’s Association’s inaugural meeting in San Francisco, November 3, 2004
Intellectual Property and Legal Issues for Starting a Business, University of California Center for Entrepreneurship and Innovation Opportunity, January 2004
Legal Issues for Start Up Businesses, Service Corps of Retired Executives (SCORE), as part of their continuing curriculum
Should You Incorporate?, 2003 Orange Coast College Small Business Conference and Exposition
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